31
Mar
Assimilate THIS!
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…Star Trek: The Next Generation introduced the Borg, a race of horrifying cyborgs, during its second season. The series used the Borg sparingly, but always with spectacular effect. Their enormous, seemingly impossible to defeat cube-shaped spacecraft quickly became a familiar element of the pop culture of the early 1990s.
In 1995, tensions between the developers at Origin Systems and their parent company at Electronic Arts began to increase. Though Electronic Arts' deep pockets were now funding some of the most expensive and cutting edge work in the industry, they were also drawing back on the independence that Origin had enjoyed under the first years of their stewardship. Structurally and creatively, the studio was being absorbed into the corporation. One of Origin's artists captured the mood in a single image: a parody of the original Electronic Arts logo rendered as though it was made up of